Course Introduction

E-marketing executives need a diploma that certifies professional competency. It is important to recognize the e-marketers who have met high standards of experience, knowledge and ethical conduct, as is done in other professions. Certification announces your professional competency to your employer, clients or customers-and to your peers in the e-marketing profession.

Course Description

This course examines current and future electronic technologies and their impact on and implications for marketing strategy, consumer behavior, market segmentation, positioning, and communication strategies in particular.

An emphasis is placed on the utilization of traditional marketing concepts within the emerging electronic environment. The changing technology environment means that marketers need to understand, exploit and develop new capabilities that enhance the basic technologies and marketing concepts. This course enables students to build competitive advantage in a networked economy.

Course Outcomes

•Comprehend the importance of e-marketing; Understand the role of e-marketing as a component of corporate activity.
•Conduct secondary research using various sources to identify and synthesize data into useful management information. Adapt existing commercial marketing theory and practice to new internet applications.
•Recognize and write appropriate e-marketing objectives.
•Critically analyses planning options and offer constructive and practical alternative solutions.
•Formulate an integrated and comprehensive e-marketing plan.
•Develop professional business report writing skills. Enhance oral and visual presentation techniques to a more formal and professional business style.
•Ability to work effectively and efficiently in teams.