E-Marketing Professional (EMP)

Course Outcomes

•Comprehend the importance of e-marketing; Understand the role of e-marketing as a component of corporate activity;
•Conduct secondary research using various sources to identify and synthesize data into useful management information; Adapt existing commercial marketing theory and practice to new internet applications;
•Recognize and write appropriate e-marketing objectives;
•Critically analyses planning options and offer constructive and practical alternative solutions;
•Formulate an integrated and comprehensive e-marketing plan;
•Develop professional business report writing skills; Enhance oral and visual presentation techniques to a more formal and professional business style;
•Ability to work effectively and efficiently in teams