Course Goals
This course will introduce you to the principles of marketing, and, through an analysis of real-world marketing issues, will allow you to apply these concepts to address problems and opportunities facing New Zealand marketers, both domestically and internationally.
Learning Outcomes
By the end of this course it is expected that the student will be able to:
1. understand the importance in business practice of being marketing oriented;
2. describe a range of common strategies for use with each of the various marketing mix tools: product, pricing, promotion, and distribution;
3. recommend and justify an appropriate mix of such strategies to form a cohesive overall strategy for a given marketing task or situation; and
4. use examples from current events and real-world marketing situations to apply, illustrate, and discuss different marketing strategies.
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